Discover how the Google Ads engine works - You have to understand how the auction process works if you intend to succeed with paid search - quality & relevance is the answer.

The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.

Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.

KPIs & how to track them - You should not invest a penny into Google Ads or any other form of paid search without the proper tracking in place to gauge your cost per lead.